{"id":19342,"date":"2024-01-31T17:10:48","date_gmt":"2024-01-31T16:10:48","guid":{"rendered":"https:\/\/www.btc.si\/?page_id=19342"},"modified":"2024-02-07T09:37:02","modified_gmt":"2024-02-07T08:37:02","slug":"70-years","status":"publish","type":"page","link":"https:\/\/www.btc.si\/en\/70-years\/","title":{"rendered":"70 Years of Setting the Pace"},"content":{"rendered":"

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70 Years of Setting the Pace<\/span><\/h1>\n

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The BTC Company is one of the region\u2019s leaders in commercial real estate management and development. Its 70-year-long success story rests on four business pillars.<\/h3>\n

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BTC City \u00a0 <\/i><\/h4>\n

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Under the recognisable brand name BTC City<\/strong>, it is strengthening its position as a sustainable hybrid mall with shopping, business and leisure facilities, which sees more than 21 million visits per year. Besides Ljubljana, the company operates additional shopping centres in Murska Sobota and Novo mesto.<\/p>\n

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<\/i> \u00a0\u00a0BTC City<\/h4>\n

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Under the recognisable brand name BTC City<\/strong>, it is strengthening its position as a sustainable hybrid mall with shopping, business and leisure facilities, which sees more than 21 million visits per year. Besides Ljubljana, the company operates additional shopping centres in Murska Sobota and Novo mesto.<\/p>\n

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BTC Logistics Centre \u00a0\u00a0<\/i><\/h4>\n

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The BTC Logistics Centre<\/strong> is one of the leading providers of fast-moving consumer goods (FMCG) logistics in Slovenia, now expanding its business to other types of logistics operations with a higher degree of automation and robotisation.<\/p>\n

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<\/i> \u00a0\u00a0BTC Logistics Centre<\/h4>\n

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The BTC Logistics Centre<\/strong> is one of the leading providers of fast-moving consumer goods (FMCG) logistics in Slovenia, now expanding its business to other types of logistics operations with a higher degree of automation and robotisation.<\/p>\n

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<\/i>\u00a0 \u00a0BTC PROP<\/h4>\n

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In the scope of the BTC PROP<\/strong> business unit, which manages one of the largest real estate portfolios in Slovenia, the company provides first-class services in the field of commercial real estate management, as well as maintenance and consulting services.<\/p>\n

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<\/i>\u00a0 \u00a0BTC DIGIT<\/h4>\n

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Within the framework of the innovation business hub BTC DIGIT<\/strong>, it has established an ecosystem of innovation and networking with foreign and domestic business partners with a view to digitisation and testing advanced technological solutions.<\/p>\n

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In the 70 years of its development, the BTC Company has grown from a central warehousing company to an open and modern company that builds its progressive business culture on partnership, innovation, social responsibility and sustainability.<\/h3>\n

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Over the years, we have ventured into the unknown and believed in forging our own path forward, even if it differed from broadly established business practices.<\/h4>\n

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With a vision to create a better future for today\u2019s and future generations, we continue to set the pace and work together with our partners to facilitate high-profile projects, such as the Marathon Franja BTC City cycling gran fondo, the FIS Ski Jumping World Cup for women in Ljubno ob Savinji, the ABC Accelerator, the BTC Sustainability Hub, the BTC Campus, and many more.<\/h4>\n

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Seven decades of success and growth<\/h2>\n

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\n\n\t \n First decade (1954\u20131963): Start of warehousing operations <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h3>\n
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On 16 March 1954, the company Centralna skladi\u0161\u010da<\/strong> (i.e. Central Warehouses), the predecessor of today\u2019s BTC Company, was founded. Among the fields and meadows of what used to be a suburb of Ljubljana, it began to build warehouses to meet the needs of Ljubljana\u2019s industry and commerce. In 1957, as the company expanded its activities, it was renamed Javna skladi\u0161\u010da<\/strong> (i.e. Public Warehouses). These warehouses brought together all of Ljubljana\u2019s warehousing activity in one place.<\/p>\n

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\n\n\t \n Second decade (1964\u20131973): Managing the largest warehouse in Yugoslavia <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h3>\n
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Owing to its excellent business performance, the company Javna skladi\u0161\u010da<\/strong> expanded, and in 1965, with its premises covering a surface area of 68,867 m2<\/sup>, it became the largest goods and customs warehouse in Yugoslavia, able to accommodate as many as 35 wagons at a time. The company began to contribute not only to the development of trade in Ljubljana, but also to increasing the country\u2019s import and export turnover.<\/p>\n

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\n\n\t \n Third decade (1974\u20131983): Business expansion in Slovenia <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h3>\n
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In 1975, the company was renamed Blagovno-transportni center<\/strong> (i.e. Goods and Transport Centre) Ljubljana and continued on its path of success by expanding its business operations and building warehousing facilities in other major Slovenian cities, including Murska Sobota and Novo mesto.<\/p>\n

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\n\n\t \n Fourth decade (1984\u20131993): Opening the first shopping centre in Slovenia <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h3>\n
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By 1987, the physical expansion of the company\u2019s premises had made it one of Europe\u2019s largest land terminals and at the same time opened a new chapter in its story. As the market economy gradually took hold, parts of the warehousing facilities were used for trade. In 1990, the company was renamed Blagovno trgovinski center<\/strong> (i.e. Goods and Trade Centre) or BTC. It was transformed into a public limited company and opened its first stores, which were innovative at the time and received an overwhelming response by customers. In 1993, the BTC Company opened the first shopping centre in Slovenia in Ljubljana, with the BTC Kratochwill pub<\/strong> as its first food and beverage service provider.<\/p>\n

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\n\n\t \n Fifth decade (1994\u20132003): Flying high with BTC Cities <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h3>\n
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The BTC Company gradually expanded the services and activities on offer in its shopping centre. In 1995, we opened the BTC Open Market<\/strong> and built the Mercurius Congress Hall<\/strong>; in 1999, we launched Sports Centre Millenium<\/strong>, and a year later, we founded the theatre Teater Komedija<\/strong>, the forerunner of today\u2019s SiTi Teater BTC, which offered creative opportunities to many an artist. In this way, BTC City Ljubljana gained a new dimension besides shopping \u2013 leisure and entertainment. In 2000, all retailers and other service providers were brought under the umbrella of the BTC City<\/strong> brand. In 2001, BTC City saw the addition of the BTC Business Tower<\/strong>. Following the successful launch of BTC City in Ljubljana in 1998, in 2001 the logistics centres in Murska Sobota and Novo mesto were transformed into shopping centres as well. In 2000, we intensified our logistics activity with the construction of the BTC Logistics Centre<\/strong> in Ljubljana. As supporters of sport and active leisure, we became the proud general sponsor of the Marathon Franja BTC Cit<\/strong>y gran fondo in 2002.<\/p>\n

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\n\n\t \n Sixth decade (2004\u20132013): Managing real estate and focusing on sustainability <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h3>\n
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The development of BTC City Ljubljana continued unabated. In 2005, we opened the Atlantis Water Park<\/strong> and in 2011 the Crystal Palace<\/strong>, at that time the tallest office building in Slovenia. The sixth decade also saw the establishment of a new business pillar. In 2012, we began to offer comprehensive real estate management services to business partners as part of our BTC PROP<\/strong> business unit. During this decade, we further enhanced the sustainability dimension of our development. In 2008, we developed an eco-index model to monitor the company\u2019s green development, and in 2011, we installed the first solar power plant<\/strong> on the roof of the BTC Logistics Centre, with a projected annual production capacity of 1 million kWh. In 2012, we combined all our sustainability efforts to form a new business pillar: Mission Green<\/strong>. Another one of our big sponsorship stories during this time was our support of the FIS Ski Jumping World Cup for women<\/strong> in Ljubno ob Savinji.<\/p>\n

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\n\n\t \n Seventh decade (2014\u20132023): Breaking through on the wings of innovation and digitisation <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h3>\n
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Innovation and openness to new opportunities and solutions, which have always accompanied the BTC company\u2019s development, also stepped to the forefront in the company\u2019s seventh decade. We reached an important milestone in 2015 with the establishment of the ABC Accelerator<\/strong>, the first startup accelerator in Slovenia, and the innovation-focused ABC Hub<\/strong>. Soon after, in 2016, the new business pillar BTC DIGIT<\/strong> was established to advance digitisation and an innovative business environment. In 2017, the BTC company embarked on a technological and digital transformation and founded the BTC Living Lab<\/strong> as a pilot testing environment for advanced solutions. BTC City Ljubljana did not lag behind this spirit of innovation. In 2016, it expanded its culinary offer with the BTC Food Court<\/strong>, and in 2018, it became the world\u2019s first bitcoin city. In this way, BTC City Ljubljana has evolved into an open space with a distinctive character and a variety of content for consumers, visitors, business partners and others. It is also becoming a central venue for major international events. As the number of visitors continued to grow, we took care to upgrade the area\u2019s infrastructure. In 2017, we were co-signatories to an agreement on the development of new investments and upgrades of the existing transport infrastructure in the wider Ljubljana-Moste area; a thorough infrastructure upgrade<\/strong> of the area was successfully completed in 2023.<\/p>\n

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Setting the pace for future milestones in 2024<\/span><\/h2>\n

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The BTC Company is entering its eighth decade stepping on solid foundations, ready to set the pace for future success.<\/p>\n

A harmonious co-existence with customers, business partners and the broader community remains the generator of our progress.<\/h4>\n

We will continue to foster an open platform for bringing together different stakeholders to achieve general societal benefits, because we believe that the BTC Company can flourish only if everyone we work with flourishes as well. As a result, many of the activities planned to mark the company\u2019s 70th<\/sup> anniversary are designed to celebrate together with our employees, partners and customers.<\/p>\n

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