{"id":17633,"date":"2022-10-27T11:54:29","date_gmt":"2022-10-27T09:54:29","guid":{"rendered":"https:\/\/www.btc.si\/?p=17633"},"modified":"2022-10-27T12:01:00","modified_gmt":"2022-10-27T10:01:00","slug":"pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana","status":"publish","type":"post","link":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/","title":{"rendered":"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana"},"content":{"rendered":"

On Friday and Saturday, 21 and 22 October, the three BTC Cities hosted the Festival of Shopping and Fun. This is the biggest event in BTC City which has been combining entertainment contents with discounts and other deals for customers for more than 20 years, over the past few years even twice a year \u2013 in spring and in autumn. This autumn, we\u2019ve upgraded the event and added several smaller events at different locations in BTC City Ljubljana. A big novelty is also the new concept of promotion and sales \u2013 influencers\u2019 pop-up shops.<\/strong><\/p>\n

The pop-up shop concept provides entrepreneurs with a testing ground for the product\u2019s market potential in an area most visited by consumers in Slovenia. The BTC company takes care of the entire organisation and promotion of the festival, provides space for pop-up shops, while the partners focus on carrying out their event and the promotion of their pop-up area via their channels. At the autumn Festival of Shopping and Fun, visitors got to admire top brands, such as SWY, Lelosi, Malinca, The Base Label, The M\u00e9ra Collection, Rolly slippers, Lestrson Handmade products and Sunshine opticians, brands they mostly admire online.<\/p>\n

The entire event in the BTC City area was accompanied with discounts, excellent deals and unique additional events. The visitors were excited to see athletes, fashion gurus and musicians and were thrilled to try out the Star Track range by Polleo Sport and to mingle with Exatlon participants. The visitors also attended sports and rhythmic gymnastics workshops in Decathlon and enjoyed in sporting activities with Ana \u010cufer and \u017diga X Gomba\u010d in Extreme Vital. Challe Salle and Trkaj mingled with young families in Baby Center, while fashion expert Lorella Flego introduced autumn fashion trends to all fans of fashion in Emporium. In Big Bang, the Slovenian Table Tennis Association presented its popular sport, while special sports challenges were introduced by handball clubs RK Krim and \u017dRD Litija. The Olympic Committee of Slovenia organised Mini Olympics in Big Bang.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

On Friday and Saturday, 21 and 22 October, the three BTC Cities hosted the Festival of Shopping and Fun. This is the biggest event in BTC City which has been combining entertainment content with discounts and other deals for customers for more than 20 years, over the past few years even twice a year \u2013 in spring and in autumn. This autumn, we\u2019ve upgraded the event and added several smaller events at different locations in BTC City Ljubljana. A big novelty is also the new concept of promotion and sales \u2013 influencers\u2019 pop-up shops.<\/p>\n","protected":false},"author":15,"featured_media":17605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[],"class_list":["post-17633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nPop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana - BTC d.d.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana - BTC d.d.\" \/>\n<meta property=\"og:description\" content=\"On Friday and Saturday, 21 and 22 October, the three BTC Cities hosted the Festival of Shopping and Fun. This is the biggest event in BTC City which has been combining entertainment content with discounts and other deals for customers for more than 20 years, over the past few years even twice a year \u2013 in spring and in autumn. This autumn, we\u2019ve upgraded the event and added several smaller events at different locations in BTC City Ljubljana. A big novelty is also the new concept of promotion and sales \u2013 influencers\u2019 pop-up shops.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/\" \/>\n<meta property=\"og:site_name\" content=\"BTC d.d.\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T09:54:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-27T10:01:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1333\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brigita \u0160vigelj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brigita \u0160vigelj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/\"},\"author\":{\"name\":\"Brigita \u0160vigelj\",\"@id\":\"https:\/\/www.btc.si\/#\/schema\/person\/f40d5851c03d7116d81dcd4b25ad05c7\"},\"headline\":\"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana\",\"datePublished\":\"2022-10-27T09:54:29+00:00\",\"dateModified\":\"2022-10-27T10:01:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/\"},\"wordCount\":349,\"image\":{\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/\",\"url\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/\",\"name\":\"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana - BTC d.d.\",\"isPartOf\":{\"@id\":\"https:\/\/www.btc.si\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg\",\"datePublished\":\"2022-10-27T09:54:29+00:00\",\"dateModified\":\"2022-10-27T10:01:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.btc.si\/#\/schema\/person\/f40d5851c03d7116d81dcd4b25ad05c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#primaryimage\",\"url\":\"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg\",\"contentUrl\":\"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg\",\"width\":1333,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.btc.si\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.btc.si\/#website\",\"url\":\"https:\/\/www.btc.si\/\",\"name\":\"BTC d.d.\",\"description\":\"dinami\u010dna, inovativna, odprta in moderna dru\u017eba, povezana s tradicijo vrednot in v sozvo\u010dju s stalnim napredkom v korist gospodarskega razvoja, okolja in dru\u017ebe.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.btc.si\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.btc.si\/#\/schema\/person\/f40d5851c03d7116d81dcd4b25ad05c7\",\"name\":\"Brigita \u0160vigelj\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.btc.si\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/82170cb68ec624077ef58cbedc220f9f0671d780c712a63a34d0345e9f614e48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/82170cb68ec624077ef58cbedc220f9f0671d780c712a63a34d0345e9f614e48?s=96&d=mm&r=g\",\"caption\":\"Brigita \u0160vigelj\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana - BTC d.d.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/","og_locale":"en_US","og_type":"article","og_title":"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana - BTC d.d.","og_description":"On Friday and Saturday, 21 and 22 October, the three BTC Cities hosted the Festival of Shopping and Fun. This is the biggest event in BTC City which has been combining entertainment content with discounts and other deals for customers for more than 20 years, over the past few years even twice a year \u2013 in spring and in autumn. This autumn, we\u2019ve upgraded the event and added several smaller events at different locations in BTC City Ljubljana. A big novelty is also the new concept of promotion and sales \u2013 influencers\u2019 pop-up shops.","og_url":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/","og_site_name":"BTC d.d.","article_published_time":"2022-10-27T09:54:29+00:00","article_modified_time":"2022-10-27T10:01:00+00:00","og_image":[{"width":1333,"height":1333,"url":"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg","type":"image\/jpeg"}],"author":"Brigita \u0160vigelj","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Brigita \u0160vigelj","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#article","isPartOf":{"@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/"},"author":{"name":"Brigita \u0160vigelj","@id":"https:\/\/www.btc.si\/#\/schema\/person\/f40d5851c03d7116d81dcd4b25ad05c7"},"headline":"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana","datePublished":"2022-10-27T09:54:29+00:00","dateModified":"2022-10-27T10:01:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/"},"wordCount":349,"image":{"@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/","url":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/","name":"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana - BTC d.d.","isPartOf":{"@id":"https:\/\/www.btc.si\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#primaryimage"},"image":{"@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#primaryimage"},"thumbnailUrl":"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg","datePublished":"2022-10-27T09:54:29+00:00","dateModified":"2022-10-27T10:01:00+00:00","author":{"@id":"https:\/\/www.btc.si\/#\/schema\/person\/f40d5851c03d7116d81dcd4b25ad05c7"},"breadcrumb":{"@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#primaryimage","url":"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg","contentUrl":"https:\/\/www.btc.si\/wp-content\/uploads\/2022\/10\/FNZ_swy.jpg","width":1333,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/www.btc.si\/en\/news\/2022\/10\/pop-up-shops-a-big-hit-with-the-visitors-of-festival-of-shopping-and-fun-in-btc-city-ljubljana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.btc.si\/en\/"},{"@type":"ListItem","position":2,"name":"Pop-up Shops a Big Hit with the Visitors of Festival of Shopping and Fun in BTC City Ljubljana"}]},{"@type":"WebSite","@id":"https:\/\/www.btc.si\/#website","url":"https:\/\/www.btc.si\/","name":"BTC d.d.","description":"dinami\u010dna, inovativna, odprta in moderna dru\u017eba, povezana s tradicijo vrednot in v sozvo\u010dju s stalnim napredkom v korist gospodarskega razvoja, okolja in dru\u017ebe.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.btc.si\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.btc.si\/#\/schema\/person\/f40d5851c03d7116d81dcd4b25ad05c7","name":"Brigita \u0160vigelj","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.btc.si\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/82170cb68ec624077ef58cbedc220f9f0671d780c712a63a34d0345e9f614e48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82170cb68ec624077ef58cbedc220f9f0671d780c712a63a34d0345e9f614e48?s=96&d=mm&r=g","caption":"Brigita \u0160vigelj"}}]}},"_links":{"self":[{"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/posts\/17633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/comments?post=17633"}],"version-history":[{"count":2,"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/posts\/17633\/revisions"}],"predecessor-version":[{"id":17635,"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/posts\/17633\/revisions\/17635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/media\/17605"}],"wp:attachment":[{"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/media?parent=17633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/categories?post=17633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.btc.si\/en\/wp-json\/wp\/v2\/tags?post=17633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}