{"id":8333,"date":"2009-07-15T00:00:00","date_gmt":"2009-07-14T22:00:00","guid":{"rendered":"https:\/\/www.btc.si\/2009\/07\/new-names-of-streets-and-squares-in-btc-city-ljubljana\/"},"modified":"2009-07-15T00:00:00","modified_gmt":"2009-07-14T22:00:00","slug":"new-names-of-streets-and-squares-in-btc-city-ljubljana","status":"publish","type":"post","link":"https:\/\/www.btc.si\/en\/press-releases\/2009\/07\/new-names-of-streets-and-squares-in-btc-city-ljubljana\/","title":{"rendered":"New names of streets and squares in BTC City Ljubljana"},"content":{"rendered":"<p><P>The City Council has unanimously adopted a draft ordinance establishing the names and alignment of the streets in the area of the City of Ljubljana (MOL) through the BTC City Ljubljana shopping centre. The new street names are Ameri\u0161ka ulica, Francoska ulica, Italijanska ulica, Hrva\u0161ka ulica, Moskovska ulica and \u0160panska ulica; additionally, two squares have been named Latinski trg and Aleja mladih.<\/P><P>The managers and owners of the BTC City Ljubljana project proposed that individual streets and squares be named according to a concept that observes the modern urban design and context of the BTC City Ljubljana area, while taking into account the \u0160martinska Partnership development projects and newly emerged spatial values, according to which \u0160martinska cesta is to become the first boulevard in Ljubljana linking the city centre with BTC City Ljubljana.<\/P><P><strong>The following street names have been proposed:<\/strong><\/P><P><strong>1. Ameri\u0161ka ulica (American Street)<\/strong> &#8211; the street branches off in the south-east direction at the crossroads of \u0160martinska cesta and Kodrova ulica and runs perpendicularly to \u0160martinska cesta up to the Argentinska ulica roundabout.<\/P><P>AMERI\u0160KA ULICA is a new wider traffic conduit linking \u0160martinska ulica with Argentinska ulica. It runs along the BTC Office Tower, passing the new Crystal Palace on one side and Hall A on the other. The proposer of the street&#8217;s new name believes it is appropriate since skyscrapers are situated on one side of the street as the harbingers of the new business district, while the street also passes by Hall A, which was the first shopping centre in Slovenia. America is often imagined as the country of skyscrapers and developed shopping and business centres in large cities.<\/P><P><strong>2. Francoska ulica (French Street)<\/strong> &#8211; as the next street immediately to the east, it sits parallel with the newly named Ameri\u0161ka ulica. It extends from the construction boundary on the north side of Hall A to the south-east and perpendicularly to \u0160martinska cesta up to the roundabout of the newly named \u0160panska ulica.<\/P><P>FRANCOSKA ULICA runs along Mercurius, Hall A and Aleja mladih (Avenue of the Young) to \u0160panska ulica. The name was chosen since France is among the countries with the richest fashion offerings and since French Citroen cars are sold on this street.<\/P><P><strong>3. Italijanska ulica (Italian Street)<\/strong> &#8211; beginning at the Argentinska ulica roundabout, the street continues in the same direction as the newly named Ameri\u0161ka ulica and ends at the roundabout of the newly named \u0160panska ulica.<\/P><P>ITALIJANSKA ULICA runs in the direction of Ameri\u0161ka ulica and links Argentinska ulica and \u0160panska ulica with the square Latinski trg. Public restaurants, pizza places, coffee shops and the market lie along this street. It is reminiscent of the Mediterranean use of urban space. <\/P><P><strong>4. Hrva\u0161ka ulica (Croatian Street)<\/strong> &#8211; the street passes the east side of the newly named square Aleja mladih and the City Park building, beginning at the construction boundary on the north side and running perpendicularly to \u0160martinska cesta up to the roundabout of the newly named \u0160panska ulica.<\/P><P>HRVA\u0160KA ULICA travels the west side of City Park and Merkur to the planned \u0160panska ulica. Croatia is our neighbouring country and ranks first in foreign customer visits.<\/P><P><strong>5. Moskovska ulica (Moscow Street)<\/strong> &#8211; the street branches off in the south-east direction at the crossroads of \u0160martinska ulica and Ulica Gradnikove brigade and runs perpendicularly to \u0160martinska cesta up to the roundabout of the newly named \u0160panska ulica.<\/P><P>MOSKOVSKA ULICA represents a strong entrance corridor from \u0160martinska Boulevard to \u0160panska ulica next to Atlantis. The name brings associations of a strong and impressive city, which is reflected by the street and its shopping, entertainment and culture programme. It must be pointed out that Moskovska ulica and Ameri\u0161ka ulica stand for two world powers and as such represent two strong entrance roads from \u0160martinska Boulevard. <\/P><P>The name refers to Moscow, the capital of the Russian Federation, and reflects the spirit of mutual cooperation between the capitals.<\/P><P>Moscow (&#8216;Moskv\u0102\u02c7&#8217; in Russian) is the capital and the largest city of Russia. Situated on the banks of the Moskva River, it extends on a surface of 880 km<SUP>2<\/SUP>. The population is growing rapidly, with 11.2 million inhabitants counted in 2004. The city lies in the federal district called Central Russia (which is in fact geographically located in the very west of the country). Moscow was also the capital of the Soviet Union and of Muscovite Russia, the pre-Imperial Russia.<\/P><P><strong>6. \u0160panska ulica<\/strong> <strong>(Spanish Street)<\/strong> &#8211; the street branches off in the south-east direction from the southern point of the Bratislavska cesta roundabout and runs parallel with Letali\u0161ka cesta and Argentinska ulica up to the crossroads with Industrijska ulica.<\/P><P>\u0160PANSKA ULICA links Bratislavska cesta with Italijanska cesta and Latinski trg. The name was chosen since a wide offer of Spanish products is available around the site and so the street along Atlantis would reflect the atmosphere of leisure and entertainment in this part of BTC.<\/P><P><strong>The following Square names have been proposed:<strong><\/strong><\/strong><\/P><P><strong>1. Latinski trg (Latin Square)<\/strong> &#8211; this square is a rectangular, central open area. It begins at the end of the newly named Italijanska ulica and extends between the Zara building, the Argentine restaurant and Emporium.<\/P><P>LATINSKI TRG emerged at the site between Emporium, the Argentine restaurant, Zara, Domodrom and Playa. The word &#8216;square&#8217; was chosen since it offers rich catering to the public on open terraces, which are characterised by socialising in open public areas, typically squares. The word Latin was chosen because of trademarks and events of a Latin origin in this area (Spain, Portugal, Argentina, Italy).<\/P><P><strong>2. Aleja mladih (Avenue of the Young)<\/strong> &#8211; the square is also a rectangular, central open area, located between Hall A and City Park and bordering the newly named Francoska ulica and Hrva\u0161ka ulica. Its longer side is parallel with Argentinska ulica.<\/P><P>ALEJA MLADIH is the first urban composition with a public leisure and entertainment programme at BTC City Ljubljana. It connects and creates a sociable open public area between Hall A and City Park. The expression &#8216;Aleja mladih&#8217; has been used to describe the all the site&#8217;s activities for a good 10 years. As such, it has been embraced by the general public. <\/P><P>&nbsp;<IMG alt=\"\" src=\"..\/images\/shop\/vsebine\/9348.jpg\"><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-8333","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New names of streets and squares in BTC City Ljubljana - BTC d.d.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btc.si\/en\/press-releases\/2009\/07\/new-names-of-streets-and-squares-in-btc-city-ljubljana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New names of streets and squares in BTC City Ljubljana - 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