By integrating the latest technologies into the physical world, BTC City is turning into a genuine BITCOIN city which will be the first of its kind in the world to provide its visitors, consumers and business partners with an ecosystem that will develop and integrate advanced technologies based on state-of-the-art approaches, such as blockchain, AI, VR, AR, and so forth. BITCOIN City will enable all its visitors to pay for the services and products in the BTC City area with selected cryptocurrencies via the GoCrypto payment system. It will also provide them with state-of-the-art ATMs ensuring a bi-directional conversion of cryptocurrencies and euro, as well as a numerically strong blockchain and startup community composed not only of companies within the area of BTC City but also of many visitors and enthusiasts who co-create the future with their innovations.

With the payment system GoCrypto, ATMs converting cryptocurrencies and fiat money (euro) as well as with its own blockchain and startup community, BTC City is transforming into the first BITCOIN city in the world.

Finalist of SEMPLER 2018,
Competition for the best media strategy in the Adriatic region.

VIDEO: Introduction of Bitcoin City for SEMPLER 2018 award

BITCOIN CITY noticed by international media

Eligma, a startup headquartered at BTC City and co-founded by the BTC company, developed GoCrypto, a system for accepting cryptocurrencies at local and online stores. GoCrypto is rapidly developing into a global payment scheme, connecting cryptocurrency holders, exchanges and wallets with payment and cashier systems and merchants that would like to offer a wide range of payment options to their customers.

GoCrypto enables merchants to accept contactless cashless payments from millions of new customers – tech enthusiasts with various crypto wallets, like the Wallet and Elly (the first all-in-one mobile crypto wallet, developed by Eligma). The merchants receive settlement in their local currency; the transactions are instant, with no technical cryptocurrency knowledge or additional hardware necessary.

GoCrypto is an innovative payment solution designed in response to the needs of today’s consumers and merchants keeping up with future trends. It reflects the ambition of Eligma to transform the world of shopping with new payment solutions.

GoCrypto provides a new payment method for BTC City visitors and business partners. Completing the purchase with cryptocurrencies is very simple and not much different from making a purchase in euros. The Elly crypto wallet enables its users to transfer funds, check their accounts, track their transaction histories and view GoCrypto locations. They can put funds on the Elly wallet also through a SEPA order. The payment takes place without any contact between the salesperson and the customer. The wallet user simply scans the purchase QR code and the user identification takes place on the phone. Everything takes place in a fast, truly contactless way.

The concept of Bitcoin City, joined by an increasing number of merchants and business partners, has been developed by the BTC company since early 2018. A big role in its development was played by GoCrypto, whose testing took place at stores in the BTC City area. The first payment with Eligma’s crypto payment system took place in April 2018 at the Atlantis Water Park. Now, cryptocurrency payments through the GoCrypto infrastructure are accepted by more than 1000 locations, with more than hundred in the BTC City area, e.g. Sportina, BigBang, Žito and Burger King – the world’s first physical location of this chain accepting crypto as a payment method. GoCrypto is present at over 10 international markets, including in South America.


Recognizing the importance of blockchain technology and integration, the BTC company encourages its development and acts as an active partner in its implementation. Bitcoin City hosts many enterprises developing business models that are based on advanced, blockchain-supported technologies.

Blockchain in payment system solutions

The Eligma company is exploring the vast possibilities of blockchain-facilitated payments by bringing the crypto payment scheme to another level. Blockchain is one of the fastest growing emerging technologies, with Eligma testing and implementing innovative blockchain solutions into the real world of mainstream payments. A part of Eligma’s mission is to combine several blockchain technologies, secondary layers, transaction channels and sidechain networks with a single homogenic cryptocurrency payment scheme with unified protocols and services. Eligma addresses crypto payments as a complex structure of events and rules, not just as a plain transfer of value. We combine the best from both worlds: the reliability and transparency of blockchain and the scalability and speed of centralized solutions.

Even more advanced generic features are explored within Eligma Labs, a spin-off company, dedicated to exploring the technical possibilities and limitations of blockchain. Storing complex data and business logic into a series of permanent scripts, storing database signatures and tackling digital identities – these are all fields of interest at this development company.

Blockchain in logistics

BTC City hosts numerous enterprises that develop blockchain technologies for a wide variety of areas. One such enterprise is OriginTrail, with which the BTC company cooperates in the field of logistics within the framework of the BTC Logistics centre. This is a unique form of development cooperation for the purpose of integrating blockchain technology into the logistics of fast-moving consumer products (FMCG).

Blockchain and startup ecosystem

In 2015, the BTC company and its partners crafted ABC Accelerator, with a primary mission to create a state-of-the-art business environment in Slovenia and provide innovative entrepreneurs with access to international investors as well as accelerate their penetration into the global market.

Since its inception, ABC Accelerator has attracted over 100 startups from 40 countries, 300 mentors and over 30 million raised investments. Among the crowd of startups which have developed their business models in ABC Accelerator, there are quite a number of those that have done so precisely with the help of blockchain and artificial intelligence technology. ABC Accelerator has expanded its business operations beyond the borders of Slovenia and has further strengthened its position among the most successful and penetrating accelerators in Europe by setting up offices in Germany (Munich) and the US (San Jose – Silicon Valley).

Becoming a leading player in the field of smart solutions, the BTC company is enhancing its overall competitive advantage, reputation and recognisability of BTC City. We have the pleasure of doing so with the help of state-of-the-art technology, particularly blockchain and artificial intelligence.

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Phone:  + 386 (0)1 585 13 19
Address: Ameriška ulica 2, 1000 Ljubljana

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