This year’s ranking of best brands according to consumer opinion, carried out by the consumer association for conducting consumer research Društvo potrošnikov za izvajanje potrošniških raziskav, sees the brand BTC City take the 20th place. The survey ranks the 50 best Slovenian trade and service marks, chosen by Slovenian consumers – this year, Radenska, Fructal and 1001 cvet made it to the top. This is the second consecutive year that the survey has been conducted.
The project si.Brand TOP50 is a survey of domestic and foreign brands, which was conducted among Slovenian consumers between 28th February and 10th December 2011. The survey, which was carried out online and in the field by the consumer association for conducting consumer research Društvo potrošnikov za izvajanje potrošniških raziskav, encompassed 1102 people across Slovenia, aged 15 to 65. Consumers answered questions pertaining to the self-awareness, popularity, recognisability, likeability and usefulness of brands.
BTC boasts three complexes, adhering to the City concept – those are BTC City Ljubljana, BTC City Murska Sobota and BTC City Novo mesto. BTC City Ljubljana is the biggest recreational, cultural, entertainment, shopping and business centre in Slovenia, and belongs among the biggest such centres in Europe. BTC City Ljubljana is yearly visited by 21 million customers from Slovenia and abroad, mainly from Croatia, Italy and Austria.
Maja Oven, Director of the Market Communication and Public Relations Sector
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