At Sporto, the international conference on marketing and sponsorship in sport, which took place on 26th and 27th November in Portorož, the special award for the communications campaign »Slovenian Devils jump farther« went to the BTC Company and the agency Saatchi&Saatchi. The campaign promoted women ski jumping competitions which took place in February of this year in Ljubno ob Savinji.
In the 2011/12 ski jumping season, Ljubno ob Savinji was one of the six venues hosting the World Cup competitions in women ski jumping, organized under the aegis of the International Ski Federation (FIS), and thus became one of the most important and prominent organizers of the ski jumping World Cup. The organization of this event was one of the conditions that the International Olympic Committee set the Slovenian ski jumpers. Only if they compete in a given number of international competitions, can they partake in the 2014 Olympic Games in Sochi, Russia.
»Ljubno ob Savinji witnessed a true sports celebration and set a new milestone in women ski jumping. Never before has women ski jumping had such a large audience. In two days, more than 6000 people came to cheer on some of the best ski jumpers in the world. In addition, about half a million TV viewers also tuned in, which rates only a little lower than the men ski jumping competitions in Planica,« says Jože Mermal, president of the BTC Management board, who was also the honorary president of the organizing committee.
In the 2012/13 ski jumping season, BTC continues to sponsor the competitions in women’s ski jumping World Cup, which will take place in Ljubno ob Savinji on 16th and 17th February 2013.
Maja Oven, Director of the Market Communication and Public Relations Sector
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